GUCCI UNVEILS A CAMPAIGN STARRING KAI FOR ARIA COLLECTION

News| 8th December 2021
GUCCI UNVEILS A CAMPAIGN STARRING KAI FOR ARIA COLLECTION
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Gucci reveals a special campaign starring Global Brand Ambassador KAI wearing pieces from the Aria collection. The South Korean singer, dancer and performer, who is a member of the band EXO, is known around the world for his charisma and unique personal take on style.

The campaign is set in a fairytale-like winters cape against a backdrop of rocky mountains and evergreens covered in glistening snow. KAI is captured in a number of looks from the Aria collection comprising ready-to-wear and accessories. He dances elegantly in tailored suits, cozy outerwear pieces and tricot knitwear. Accessories in classic GG canvas and a maximalist jumbo-sized version of the motif stand out against the pristine landscape.

The overall atmosphere takes on a surreal nature as KAI poses against a star-filled night sky or a pink and purple dawn and is joined by two majestic white horses that seem to come straight from a dream.

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