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Australian fashion is in a very exciting place. Talented young designers are popping up left, right and centre, bringing new flair and craftsmanship to the landscape — something you can see on the runways at Australian Fashion Week and on the streets. Increasingly, people are leaning further into both the classic and experimental fashion emerging Australian designers have to offer. Typically, the Australian aesthetic takes its cues from a fuss-free lifestyle by the beach — think natural lightweight materials like silk, linen and cotton, neutral palettes and refined accessories.
Internationally, labels like Zimmermann have put a more bohemian Australian look on the map, while brands like Christopher Esber and Sir (both of which you can shop at David Jones) represent a more modern side to Australian fashion. Whether you consider yourself a loyal adherent to the refined, minimalist Australian look, or are more taken by all things colourful and quirky, there’s an Aussie label that’ll fit the bill. Read on to find out which brand you should be shopping this spring.
For the sleek and chic: Scanlan Theodore
Known for workwear with an edge, Scanlan Theodore is defined by clean lines, luxurious materials (like the flattering crepe knit, which has become the brand’s signature) and the easy wearability of its pieces. It’s the go-to for the modern woman who always looks put together and chic without trying too hard. You can shop Scanlan Theodore on Level 1.
For the resort-all-year-rounder: Camilla
Kaftans and Camilla are basically synonymous. The brand’s breezy, boldly printed and bejewelled resort pieces like kaftans, floaty singlets and swimwear, put them on the map internationally, spotted on everyone from Beyoncé to Oprah. If you try to maintain a holiday mindset year-round, Camilla’s dreamy pieces ought to help with that. You can shop Camilla on Level 1.
For the drama queen: Aje
So you like to make a statement? Allow us to direct you to Aje’s bold silhouettes and paintbox-bright pieces. The label’s latest collection features three-dimensional floral adornments on tops, skirts and dresses, making them ideal for the woman who’s no wallflower. You can shop Aje on Level 1.
For the print-obsessed: Gorman
If your motto for dressing is the bolder and brighter the better, Gorman has the everyday pieces to turn heads. Easily wearable pieces like cotton blouses and wide leg pants take on a personality of their own thanks to graphic prints and a rainbow of vibrant hues. Consider this dopamine dressing at its finest. You can shop Gorman on Level 1.
For the bold bohemian: Zimmermann
Zimmermann is one of Australia’s biggest fashion exports, thanks to its inimitable brand of bohemian chic, centred on careful craftsmanship, playful silhouettes and delicate embellishments. It’s the label for the woman who’s totally fashion forward, and also has a free-spirited side to her. You can shop Zimmermann on Level 1.
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