Aje now open on Level One!

31 Oct 2018

Visit the new Aje boutique on Level One of QueensPlaza and shop their new Collection!

Woman Resort 18/19

In the lead up to their 10 year anniversary, Adrian Norris and Edwina Forest of Aje, contemplated the significance of this passage of time. For the, the 10 years were not just about rollercoaster moments, their 14 stand-alone stores or thriving wholesale business but rather, it signified 10 years of tireless hardwork, relentless passion, and more importantly, unwavering teamwork. 

As a brand dedicated to artisan techniques – hand beading, hand embroidery and hand-loomed fabrications being integral to each collection – the duo fittingly looked to mark this milestone moment through an artistic collaboration with their favourite Australian artist - Brett Whiteley. 

Like Aje, Whiteley had a very unique handwriting and unconventional voice. He used his art to articulate many things – emotions, sensuality, conformity, liberation, political and social views, and life philosophies – but it was his wife Wendy, who was his constant source of inspiration, being his figurative muse, his lover and his co-curator.

It was this connection, this unique sense of teamwork, that Aje has used to underpin their collection. Accordingly, they drew inspiration not only from the artworks, but from the formidable force of Wendy Whiteley. Her unique personal style informed many of the silhouettes within the collection and served to strengthen the correlation between the art and fashion.

It can be said, at tens years of age, that Aje's anniversary collection is a celebration of love, of pain, of passion, and ultimately, of teamwork.​

Read more about the Collection online.